LAW FIRM SEO
SEARCH ENGINE OPTIMIZATION, OR SEO, IS A COST-EFFECTIVE LONG-TERM STRATEGY THAT GETS YOUR LAW FIRM IN FRONT OF MORE HIGH-QUALITY, TARGETED VISITORS WHO ARE READY TO HIRE A LAWYER. THIS IS ESPECIALLY BENEFICIAL TO THE FIRM WHEN THE CLIENT HAS A SPECIFIC QUESTION OR ISSUE AND IS LOOKING FOR ANSWERS THAT YOUR WEBSITE WOULD PROVIDE.
YOUNGER USERS FIND LAWYERS USING THE INTERNET RATHER THAN OLDER METHODS LIKE REFERRALS.
A WEBSITE WITH HIGH-QUALITY SEO ALLOWS YOUR LAW FIRM TO BE DISCOVERED EASIER BY PEOPLE WHO ARE LOOKING FOR AN ATTORNEY OR LAW FIRM. HAVING A WELL-EXECUTED SEO STRATEGY DRIVES MORE VISITORS TO YOUR WEBSITE WHICH MEANS THAT THE SEARCH ENGINES WILL SEE YOUR WEBSITE AS MORE VALUABLE. THIS MOVES YOUR LAW FIRM HIGHER IN THE RANKINGS WHICH MAKES IT EASIER TO FIND.
WHY DOES THIS MATTER?
IT IS SIMPLE, YOUNGER USERS FIND LAWYERS USING THE INTERNET RATHER THAN OLDER METHODS LIKE REFERRALS.
ANY BUSINESS WITH A PHYSICAL ADDRESS THAT HAS LOCAL CUSTOMERS SHOULD CONSIDER INCORPORATING LOCAL SEO INTO ITS ONLINE MARKETING STRATEGY. THE GOAL OF LOCAL SEO IS TO INCREASE THE POTENTIAL FOR YOUR WEBSITE TO APPEAR HIGHER IN EITHER CONVENTIONAL ORGANIC RESULTS OR LOCAL SEARCHES.
AG2 DIGITAL PROVIDES YOU WITH A CUSTOM LOCAL SEO STRATEGY DESIGNATED TO REACH YOUR LOCAL AUDIENCE.
HIGH-QUALITY CONTENT THAT EXPANDS AND DEEPENS YOUR REACH
The words on your website matter.
It can be difficult to communicate legal issues to the average visitor on your website. When a person needs a lawyer they may or may not understand all of the ins and outs of the services that you provide.
This is where having a robust content library that breaks down common questions or legal services that you provide can be extremely useful for your potential clients. Having this content available does more than help your visitors, it also allows you to improve your SEO and Google ranking. This generates more traffic and leads, as your website’s content library grows.
Producing content on a regular basis can be a daunting task for a busy practitioner. We have assembled a team of attorney copywriters and offer a comprehensive writing service for law firm websites and blogs to reliably create interesting and high-quality content on behalf of our clients.
GOOGLE MY BUSINESS OPTIMIZATION
Google My Business (GMB) is your business profile on Google.
Your GMB feeds information to a variety of places, including the local pack and Google Maps search results, but the most familiar appearance will be when it’s in the top right (or top on mobile) of a branded search for your business.
A big part of local SEO is making your GMB profile as optimized, up-to-date, and accurate as possible so that it has a higher chance of appearing in the local pack, while at the same time, being trustworthy, attractive, and appealing enough for your customer to click through.
REPUTATION AND REVIEW MANAGEMENT:
Genuine, honest reviews are critical both for showcasing the quality of your service and for sending signals to search engines that your site and service are trusted, relevant and useful. The number of reviews you receive, the overall quality of the reviews, and the authority of the review sites themselves are all important factors for local search rankings.
We monitor and grow your business’s reputation by tracking and analyzing your online reviews across 35+ sites, including Google My Business, Yelp, Facebook, Foursquare, Tripadvisor, and more. We also guide customers to leave reviews on the sites that matter most to you and reply directly to Google and Facebook reviews within a single tool.
GROW YOUR BUSINESS USING LOCAL SEO
IF YOU ARE HOPING TO GROW YOUR BUSINESS IT IS ALMOST IMPOSSIBLE TO DO WITHOUT A WEBSITE. HAVING A WEBSITE GIVES FOLKS A PLACE TO FIND OUT ABOUT YOU. HOWEVER, HAVING A WEBSITE ISN’T ENOUGH, YOU NEED TRAFFIC. LOCAL SEO DRIVES TRAFFIC.
As more and more companies begin to develop websites and SEO strategies you will want to get out ahead of your competitors because all local businesses, from lawyers and accountants to plumbers and builders will be utilizing local SEO to drive traffic. If you don’t have a strong local SEO presence you risk dropping in the search results, leading to less traffic and less money in your pocket.
We can help you build and maintain a strong local SEO presence so you can grow your business.
